Marketing Strategy Reasearch On The Sd College Graduates In Electric Power

With the continuous development of society, Chinese higher education is now heading to stage of the "mass education". The employment situation is getting wose while the students are facing higher employment pressure.Taking the employment problem has become a big challenge. Because Chinese higher vocational education (hereinafter referred to as the "higher vocational education") started late with unsdtisfying student quality,shorter study period the graduates of higher vocational college are facing social prejudice,making the employment of graduates more difficult. Properly handle the employment of graduates is of great importance for the sustainable development of higher vocational education.In order to solve the employment problems, this paper applys a marketing theory, using marketing strategy. The author took Guangxi College of Water Resources and Electric Power (hereinafter referred to as SD college) as the object of study in the job market, useing to various marketing theory (4PS) to analyse the present situation of employment for higher vocational colleges graduates. Second, using micro and macro environment analysis, SWOT analysis and STP analysis method, to integrate the job environment opportunities and resources of SD collage,put forward the innovation of maketing strategy.