Sports Lottery Promotion Research

The sports lotteries have put on sale for27years in2011, Chinese sports lotteriesgradually to achieve a new model of the specification sales and managementstandardization, and there is an increase in the number of circulation years byyears.With the development of the moedern society, sports lotterites are graduallyplayed an increasingly important role in our daily-life,social activities and economicactivities.Sports lotteries also played an important part in National Sports Development.In the special situation, we might do more research to enhance the Publicawareness.On the one hand,it can make lotteries have a clearer direction ofdevelopment.On the other hand, it can make us to have a profound understanding to thesports lotteries,which may lead us to do public welfare.It has an important impact tofigure out of the advantages and disadvantages of sports lotteries promotion whether canour goverement deal with the publicity of sports lotteries.We should take appropriatemeasures to resolve its positive effects and avoid negative effects.As a typical example of sports lotteries of Suzhou in this paper,I inductive analysisthe development of the Suzhou’s publicity and the special features of the sports lotterieswhich is benefical to the local sports and social public welfare undertakings by using themethods of documentation, expert interview and comparison analysis, summarize theinductive.Over the course of the study,I found the problems of Suzhou’s publicity of thesports lotteries at present and I also put forward to the corresponding specificcountermeasures to the problems which can provide experience for the other local sportslotteries promotion development for reference.