Influence Public Sports Activities On Corporate Image Research To Kang Pose Paterson's Case

The combination of sports and public welfare has become a trend.The 12 th FiveYear plan pointed out the development goal of sports public welfare,persisted in developing sports public welfare undertakings,and constantly met people's sports needs,and provided more high-quality sports services.In the "13th Five-Year" period between China's sports development has not been solved,the lack of effective supply still exists between sports and people's growing multi-level and diversified sports culture needs.As a new type of productive forces,public welfare undertakings play an important role in the market.The public awareness is growing,more and more enterprises to join the ranks of public enterprises,social welfare activities to become an important measure for the long-term development of enterprises,many large enterprises and non sports enterprises are gradually added to the sports public welfare activities of the tide,have carried out the theme for the sports of all kinds of public welfare activities,such as to sports equipment,launched a charity marathon activities.The extensive development of sports public welfare activities has rich connotation and the significance of the times,which is the motive and source of our continuous research and development of sports public welfare.The purpose of sports public welfare activities is to allow more common people to participate in public welfare and participate in sports,so as to make more people understand sports and understand public welfare.The purpose of this study is to explore the role of enterprises in developing large-scale sports public welfare activities to enhance corporate image building,provide suggestions and analysis basis for enterprises to hold sports public welfare activities,effectively guide enterprises to carry out sports public welfare activities,and allow enterprises to compete in a highly competitive social environment.Get a good evaluation,improve the company's reputation,and contribute to the construction of corporate image.Based on the above research background,this paper from the significance of sports public service activities of the company in recent years to carry out Kangzibaide charity activities as the research object,using literature method,interview method,mathematical analysis method,questionnaire survey method,obtains the conclusion is: enterprises to carry out sports public welfare activities,lack of cooperation,lack of platform support enterprises to carry out public welfare activities;sports have a positive role in promoting the implementation of the strategy to promote national fitness;promote enterprise sports public welfare activities for the enterprise image;Kangzibaide company to carry out sports charity single project.The suggestion is: public welfare activities of sports departments to create an open platform for cooperation;enterprises should continue to increase the frequency of live sports public to carry out the national fitness strategy to achieve more contributions;the government should strengthen the propaganda of sports public service activities,give policy support to enterprises;develop various types of sports public service activities to enrich the activities.