Research On Current Situation And Countermeasure Of Sports Public Welfare Activities In China

Sports charity is to meet the needs of the people sport, equitable distribution of resources and promote social sports as targets of public behavior. To carry out sports charity has important significance of the times, to a certain extent, make up for the lack of sports public services, and promote the process of equalization sports public services; and to promote and encourage popular sports; to promote a wide range of social interaction and Humane Care. In recent years, with the rapid development of China’s economy, the government attaches great importance, national health awareness, a general increase in awareness of public welfare, the rise of non-profit organizations, sports public service activities in an emerging market country, a growing number of organizations, businesses, Personal attention sports public welfare activities, and participate in public welfare activities in sports, the combination of sports and public social responsibility not only to highlight the image of the sport and, at the same time compensate for the lack of sports security system to a certain extent; extensive sports public service activities, attracting more and more ordinary people to join the sports public welfare activities in the past, which promotes the improvement of the fitness industry and sports welfare system to some extent. Despite the post-Olympic era sports charity of a certain degree of development, but still can not meet the needs of all segments of the population sport, which requires attention to the relevant government departments, the broad participation of non-profit organizations, social enterprises and the general public.Based on the above research background, this paper is to carry out in China in recent years the sports public welfare activities as the research object, USES the literature material method, logic analysis, field survey method, case analysis, data statistics and other research methods, this article is divided into eight chapters:The first chapter is introduction, including research foundation, research purpose and meaning, a total of two parts; Chapter 2 as the research reviewed, including related concepts, sports public welfare related research literature review, a total of two parts; The third chapter as the research object, research methods, a total of two parts; The fourth chapter from the organization’s present situation, the management present situation, the supply and demand present situation analysis in three aspects:the sports current situation of public welfare activities in China; The fifth chapter summarizes the successful foreign experience of sports public welfare activities, to our country sports theory and practice of public welfare activities to provide a reference basis; The sixth chapter for the deficiency existing in our country sports sports public welfare activities; Chapter seven on the analysis of the status quo of public welfare activities and foreign sports in China under the premise of successful experience in public welfare activities, combined with the actual situation of our country, put forward the corresponding development countermeasures; Chapter eight is the conclusion of the article.In conclusion, this article from the sports according to the realistic meaning of public welfare activities, through the analysis about the present situation of our country sports the development of public welfare activities, and draw lessons from foreign successful experience in sports public welfare activities and enlightenment (such as relying on the platform development of competitive sports sports public welfare activities, from network media to increase the efficiency of the sports public welfare activities and pay more attention to the effect of the third sector in sports public welfare activities), it is concluded that the lack of our country sports public welfare activities, based on our country sports public welfare activities of the above research, the author proposed the following development countermeasure:(1) Construction of the government, business and society to participate actively in sports public welfare system;(2) regulate and improve the operation and management of sports organizations and private nonprofit organizations;(3) Relying on competitive sports platform to develop sports charity;(4) to strengthen legal protection for Volunteer Service;(5) to strengthen the proportion of college students in sports activities in the public interest.