Under The Background Of The Olympic Football In China To Explore The Development And Promotion

Rugby is a worldwide popular sports, in addition to the widespread love of sports enthusiasts, but also has a very mature race operating system and the high commercial value. But this one in the field of sports and commercial areas of importance to sports in our country failed to obtain a very good development. In October2009, the International Olympic Committee held a meeting again football (English Sevens) into the list of Olympic official event. In this context, the country gradually starting to focus on the development of the football project, but before the foundation is too weak, our football project at this stage of development is still relatively slow, and formed a football project with Chinese characteristics, the transition period.In this paper, a football project just change by non-Austrian project an official event for the Olympics this background, analysis of the current rugby project development in China and Its Causes, Chinese football and the transition period how the promotion and development on the suggestive solutions.Chapter1of this article the background and significance of the promotion of football projects in our research, reviewed the literature of the domestic and international rugby, finishing the research status at home and abroad, and this compared to other studies of innovation do out instructions.Chapter2of this article first introduces the football project and its development in the world. This section first introduces the basic situation of the football project classification, including the origin of the football project and contains English rugby, American football. Australian football Flag football; Secondly, from the distribution of rugby in an international context mass base, project management and competition, the commercial value of the football project carried out in the world; again, the article on the important meaning of rugby also made a brief analysis.Chapter3of this article first introduces the history and status quo of the development of rugby in our country. This section first reviews the history of the development of rugby in our country; the development status of rugby in our country from the point of view of professional development and mass base; Finally, the focus of rugby development in China lags behind the four influencing factors. Chapter4of this paper combined with the background of the Olympic Games, football after the project became an Olympic project in China to promote the feasibility of practical significance and far-reaching implications.Chapter5of this paper at this stage in our country to promote the football project to promote ways of exploring. First clear the promotion and development of the management. Secondly, the guidelines focus from the promotion, the promotion measures and the promotion of specific ways to implement three aspects are given detailed advice. Established a combination of Olympic background, understand the current strengths and weaknesses, establish key projects to promote and strengthen international exchanges and four guidelines; clear administrative means and the commercial means of two means of promotion; refine the promotion of professional and the general public to promote two specific promotion path and media outreach, campus promotion has made a more specific introduction. Finally, the contest in the promotion of the project process.Chapter6of this article full text summarizes and thinking, reiterated the positive significance of the project on the development of sports in China to promote football, and to reflect on the one-sidedness of the Olympics as the guiding ideology.