The Nba League In China

NBA takes a successful commercialization sports league tournament, it in China’sdevelopment to each sports event’s promotion and the popularization is the extremesuccess, particularly in the dissemination strategy’s operation, is model which operatesto our country and even the world each sports event’s commercialization and promotes,pays attention to NBA in the Chinese different time dissemination strategy change,carries on the analysis to cause the complex dissemination strategy defined and obtainsthe science explanation. Using methods and so on literature material, logic analysis theinternationalization dissemination question have conducted the research to the NBAmarketing question and NBA, the findings: NBA was the present globalinternationalization marketing most successful occupation sports event, the NBAsuccess already affected other league tournament’s development direction, theinternationalization becomes the important strategy which the occupation sports eventdeveloped. The NBA internationalization marketing uses the main promoted strategyincludes: Globalized marketing strategy plan; Has the localilzation management andoperation pattern; The time take the fan consumer demand as a center, and provides theomni-directional service; Regarding the NBA brand effect, enlarges its intangible assetthe development use; The full use nimble price strategy, carries on the multipleperspectives the promotion; In guaranteed that the NBA alliance overall benefit underthe condition, pays great attention various clubs benefit the development and so on.NBA was the present global internationalization disseminates the most successfuloccupation sports event, the NBA success already affected other league tournament’sdevelopment direction, the internationalization becomes the important strategy whichthe occupation sports event developed. The NBA internationalization dissemination usesthe main promoted strategy includes: Uses the international player to raise thecompetition athletics level and ornamental, brought the global scale to NBA to surgeupward the human spirit; Train the people through the diverse international outreachactivities to the NBA interest, demonstrates the NBA brand to the global audience;Through inexpensive even is the free transportation program resources method isunceasing “the cultivation” the global market, enhances NBAthe influence; The makinginternational level NBA star player, forms the widespread market rallying point vigorously to the global fan.