Changchun Fitness Qigong Club Operation Mode Research

Content:Fitness can enhance the body strength, improve coordination, control the ability ofthe various parts of the body, a benefit of physical and mental sport, has a long historyof development. Qigong as an important part of being a favorite of more and morepeople, Qigong is not only a strong body, improve immunity, and is suitable for all agesof the people practice traditional sports. A good sport needs to have a suitable stadiummade to support it. Thus, Qigong Club came into being. Qigong Club is the exchange ofloving Qigong, fitness and entertainment venues, as an emerging sports industry, itsoperation and management and other aspects there are still some problems to beaddressed. From the point of view of the operation mode of Changchun City in fourdistricts (Chaoyang District, South Gate, city wide, Lvyuan District)150Qigongenthusiasts and the survey of200people visited, and take advantage of a varietyofdemographic characteristics of survey methods Qigong practitioners, Qigong clubmode of operation is analyzed and summarized the main draw the followingconclusions:1. Age, gender aspects, the elderly are the largest groups of practicing Qigongmovement, followed by middle-aged; female practitioners of slightly more than men, orto maintain the overall balance.2.Education, income, qualifications of Qigong practitioners generally low, themajority of specialist and below and showing the higher education practitioners, the lessthe trend; education is generally low overall income levels of practitioners remainedbelow2000yuan.3. Occupation, retired people mostly, followed by service personnel such asworkers, and institutions, the students and soldiers, which is also before our Qigongpractitioners age, education and investigation results are basically consistent. 4. The nature and scale of Qigong club, Changchun City, Qigong Club associatesnature more commercial nature of the club is still relatively rare; club generally smallerscale, only to meet the fitness needs of the small number of people.5. Qigong Club market position, strong fitness consumer awareness and timeawareness, a more comprehensive understanding of the role of most of the fitnessQigong.6. Penetration of Qigong, whether heard or practice of Qigong is a large percentageof Qigong has a high level of popularity.7. The club’s size, grade, environment, service, price, brand, instructors and otherimportant factors to consider, the club’s marketing strategy is also very important.8．Qigong four sets of exercises, Qigong practitioners to learn these four sets ofexercises size distribution is more reasonable, basic changes in learners with thedifficulty of exercises gradually increase or decrease.