Under The Background Of New Media And Mechanism Construction Of Moral Education In Colleges And Universities

College moral education is our country’s school moral education system， is animportant part of education, its object is the world outlook, outlook on life, the values ofthe formation of a critical period of the University students. New media technology tocollege students life, study, thought, mental health brought double influence to moraleducation in universities, but also brought negative effect. On one hand, the new mediahas a massive moral information, college moral education is to provide a broad platform;new media has a variety of media, to broaden the channels of moral education inColleges and universities; new media is timely and interactive advantages, rich moraleducation content, enhance the effectiveness of moral education in universities. On theother hand, new media is no barrier, virtual sex, open sex characteristics of collegemoral education with increased difficulty, so that the university moral education patternis challenged, easy cause college students’ psychological crisis of confidence andpersonality disorders, but also for the university moral education worker ’s medialiteracy puts forward new requirement. In the new media background how to takeadvantage of the opportunity, face a challenge calmly, walk out of predicament,implementation to surmount, has become the urgent task of moral education in Collegesand universities.Under the background of new media is to deepen the connotation of college moraleducation, innovation mechanism, enhance the effect, with Marx theory ofcommunication, intersubjectivity theory, communication theory and seventeen sessionsof six CCP plenary conferences spirit to provide the theory and academic basis, to guidethe moral education in Universities under the background of new media development.The mechanism construction of first is the integration of organization mechanism,perfect the moral education leadership system, control system, security system and teamconstruction of content system; second is the formation mechanism of moral education in Colleges and universities, continue to add new content information; again is tostrengthen the psychological crisis intervention mechanism, help students to solvepsychological problems; the last is to optimize moral education complementarymechanism, learn widely from others’ strong points moral education in Colleges anduniversities, amplifying function.