The Research Of News Propaganda Work In Higher Learning Institutions

College students are our motherland recruits, a socialist core values, with life ideal,professional skills and good emotional quotient talent is our colleges and universitiestraining target, is the social qualified construction of socialism talent. Institutions of higherlearning is the important position.to build the socialist core values, and develop advancedsocialist culture, and promote socialist spiritual civilization construction. the newspropaganda work in college is the important public opinion fields carrying out the party’seducation policy propaganda, promoting the school reform and development, enhancingcohesion between the teachers and students,creating the good social image of the school, itplay an irreplaceable role in spreading advanced thought culture, leading the harmoniouscampus culture.Nowadays the world is the era in the high-speed development, to accelerate the trendof globalization, international communication increasingly frequent, the network tech-nology rapid development, various ideological and cultural mutual brainstorm, the ea-rthbecame people’s eyes villages. Facing the new situation and the new task of thedevelopment, the news propaganda work of college how to actively respond to the call ofthe central party committee, combined with the reality of institutions, insisting on keepingpace with the times, and continuously enhance the attraction and appeal, the successfulcompletion of the propaganda mission is a serious topic in college education managementdepartment of China.The news propaganda of College is the important ways of setting up the image of theschool, but more is the good opportunity of publicity our education idea, shaping the corevalues of the students and teachers and even influence on the social public by media.College news propaganda practice the holy mission of internal cohesiveness and setting upgood outside image of school.This paper will be the news propaganda practical experience of the South Chinauniversity of technology as the Angle of view, the use of public relation theory, analysis of the news propaganda practice of SCUT, Then pertinently put forward basic idea and mainmeasures improving news publicity of colleges and universities. thus puts forward the basicidea and main measures to develop college,s news propaganda work: the news propagandawork must follow the trend of the times, strengthen the publicity of the news propagandawork, deepening the understanding of service, strengthen the construction of professionalteam, set up the public relations crisis management consciousness, establish and improve thenews spokesman system, import CIS strategy, the establishment of long-term newspropaganda mechanism, promote the scientific development of news propaganda work.