| Since the 18 th National Congress of the Communist Party of China,information technology has developed rapidly.With the deepening of media integration,ideological and political education in colleges and universities is facing reform and innovation,and the status of news and public opinion in the reform of ideological and political education in colleges and universities has become increasingly prominent.In recent years,General Secretary Xi Jinping has made a series of systematic and in-depth expositions and far-sighted strategic deployments on news and public opinion work at many important meetings.Colleges and universities undertake the important mission of educating people for the country and the party,and they are also an important position for the party to do ideological work.Educating people through news and public opinion in colleges and universities is a basic project of higher education.Based on this,on the basis of a detailed review of a large number of domestic and foreign research results,this article traces the theoretical basis of college news and public opinion education work,deeply analyzes the current situation of college news and public opinion education work in the new era,and sorts out the news and public opinion education work in colleges and universities.To further analyze the problems and reasons in the process of educating people.From the four levels of requirements,principles,methods and optimization paths,it expounds the research on the strategy of news and public opinion education in colleges and universities.Specifically,the main content of this article consists of four chapters: The first is the introduction.It mainly introduces the research background of the article,the theoretical and practical significance of the research,reviews the current research status at home and abroad,and reviews the research situation,analyzes the research ideas,research methods,innovations and shortcomings of this article.The second chapter is an overview of news and public opinion education in colleges and universities in the new era.Define the relevant concepts of the news and public opinion education work in colleges and universities in the new era,and believe that its theoretical source is the news and public opinion thoughts of the classic Marxist writers.The secretary ’ s thoughts on news and public opinion.The third chapter is the status quo of news and public opinion education in colleges and universities in the new era.It mainly starts from the achievements of college news and public opinion education in theoretical education,practical education,atmosphere education,and position education.However,the current college news and public opinion education work still has education goals that need to be clarified,and education teams need to be clarified.There are not enough ways to improve and educate people,and the results of educating people are not significant enough.The fourth chapter is the strategy of educating people by news and public opinion in colleges and universities in the new era.From a macro perspective,it has clarified the requirements to be followed in the education of news and public opinion in colleges and universities.The education of news and public opinion in colleges and universities should follow the principles of party spirit,truth-seeking,subjectivity and innovation.To do a good job in educating people on news and public opinion in colleges and universities,methods such as theory education method,practice exercise method,infection education method,model demonstration method,and opinion leader method should be adopted.It is necessary to improve the effectiveness of news and public opinion education in colleges and universities from the aspects of combining theory with practice,establishing target values,strengthening the construction of the educating team,building a platform,and establishing a sound system and mechanism. |
