Study About The Consumer Behavior Of College Students Under The Impact Of Consumerism

In the process of the acceleration in market economy development and the deepening of reform and opening in China, consumerism, accompanied by progres s in global economic integration, spreading to China and deeply penetrated all aspects of Chinese life. College students is a special consumer groups, college students China’s consumer spending is an important part of the field, which to some extent reflects the consumer behavior of college students today living conditions and values Students are in the process of social life among the various social thought on college students increasingly widespread. Their rational consumer awareness is poor, the spread of consumerism, needs upgrades, time does not affect them. Under the influence of consumerism, college students appeared in many adverse consumer behavior. Studying College students groups’consumer behavior, find them crux affected by consumerism, for the correction of non-performing consumer behavior of college students to provide guidance to their place in society in the process of healthy growth.This article is divided into four parts:part I describes the background, significan ce and research status of undergraduates’consumption in China and the research met hods used in this article, innovation, etc. Part II combed through different definition of research from the perspective of the consumer, and leads to the concept of consumeri sm, elaborated on the generation, formation of consumerism and its harm on China’s a nd drawing on the classic writers of Marxism and Western Marxism’s theory of consu mption to reflect on consumerism. Part III comprehensive description of contemporar y University students’consumption and consumerism have some undesirable behavio r from social, family, school, and college students to their own multiple perspectives, such as breeding, because of the spread of consumerism in college. Part IV guide coll ege students to overcome consumerism, a rational consumer response, strengthen the monitoring of the mass media are the main, led the mass media to play an active role parents lead by example, reasonable consumption expenditure control and supervision the student; school ethics of consumption knowledge, take appropriate means to stren gthen consumer education, students establish a green concept; college students’self-e ducation, enhance their ideological understanding, and so on. Guiding college student s to establish the right consumption conception both on students themselves and in the development of our society are of great significance.Not only does it promote univers ity students’ healthy growth can also train more qualified builders and successors for t he community, to contribute to the construction of a harmonious society.