The Commercialization Of Sanda Competition Mechanism Research

Sanda is the essence of Chinese martial arts, the sport has a unique national style.Sanda is one of the main manifestations of the martial arts, one of modern sports, theChinese Wushu Association in order to enable the martial arts to adapt to modernsports and competition events are carefully sorted out by. Wushu Sanda from theChinese people, belongs to the world at the same time, a large family of worldsporting events.A huge sports market in the face of the Beijing Olympic Games, and a strongand active sports atmosphere and the huge scale of the sports industry a majoropportunity, with progressive levels of management of sporting events, sportingevents began to enter the Chinese market, the mode of operation of the market,commercialization, professional sporting events in China is gradually moving towards.This is in full swing and in-depth development of the cause of China’s Wushu Sandaprovide a good opportunity.With the rapid development of China’s socialist market economy, in theenvironment of global sports development, Wushu Sanda go commercial,market-oriented, career-oriented industrialization road to to become Sanda inevitabletrend of sustainable development and ways. In the90s of the last century, Chinabegan to make the attempt to carry out commercial nature of Sanda Competition, buthas been influenced by many internal and external factors, although the ChineseWushu Sanshou competition market has made certain progress and development, butthe degree of market development for the entire Sanda commercialization,commercialization of Sanda Competition is still at a low level of development.Sanda commercialized events events shake the market has not formed, theimportant issue is that many items, but small scale, there is no formation of a mature,stable Sanda competitions running mechanism. Addition Henan martial arts style,"organized by a modicum of success in recent years, other commercial orquasi-professional Sanda contest are disposable Invitational or temporary organized events, such as" Day Tournament "," China and Thailand Tournament "match in theform of Sanshou competitions. It’s like guerilla warfare. Such events often race periodis not fixed, and the shorter season, unable to form large-scale operations. It’s hard torace long-term stability to go on, is not conducive to the sustainable development ofthe Sanshou competition.Today, community unprecedented concern for competitive sports system inChina, as well as the debate on the Current Development of Sports In China, variousissues have emerged related conflicts have become increasingly prominent. Tracingthe source of the problem, we have found that the key to many problems embodied inthe operating mechanism of the sports competitions. Therefore, the core content ofthe reform of the mode of development of modern sports competitions is the sportscompetition events running mechanism.At present, China Wushu Sanda market is still relatively low, therefore theWushu Sanda development must take the path of market-oriented, career-oriented,commercialized. Sanda’s market-oriented, commercial operation mode for Sandamany development issues in China’s socialist market economic system under the newchannels and methods, optimization of various effective social efficient allocation ofresources through the path of market-oriented commercialization give full play to theeffectiveness of the resources to create a good social and economic benefits on the theWushu Sanda popularity even sustainable development has an important historicalsignificance.This paper aimsto Sanda Competition operational mechanism commercializationof research through to commercialization Sanda competition between longitudinalcomparison (including domestic events and domestic events as well as the contrastbetween domestic competition and Taekwondo, Muay Thai, Professional Boxing) andcommercial of Sanda Competition lateral correlation between the NBA (men’sprofessional basketball league in the United States) explores the commercialization ofexisting inadequacies in the operation mechanism of Sanda Competition to find thebreaking point and seek development, and to make appropriate recommendations.Sanshou competition commercialization to optimize the allocation of resources, expand Sanda competition market, and establish a good business Sanda competitionsrunning mechanism, Sanda in the promotion and development of our country and theworld as a whole range of reference.