| Popular culture is developed under the background of industrial society. It is a kind of cultural form that products through the culture industrial, uses the popular media to spread, operates according to market economy rule, and aims to give the public entertainment. In current, With characteristics of openness, popularity, commercial, entertainment and daily, the popular culture rapidly develops. Popular culture has a significant effect on college students’ group, not only affects the lifestyle of college students and ways of thinking, more to their values. At present, on the one hand, the popular culture enrich the life of college students, on the other hand has negative influence on their values. As the reality context of college students’ values education, popular culture cannot be ignored. Education workers and researchers should pay more attention to the influence of popular culture, seriously examine the relationship between the popular culture and College Students’ values, deeply analyses the reasons of the negative influence popular culture brought, find out the feasible measures to strengthen college students’values education.This article mainly discussed in three parts:Part1mainly defines the concepts of popular culture and values of college students. Firstly, defined in popular culture, including analysis of the meaning and. Then on the basis of classification of culture, defines the meaning of popular culture, and finally discusses the characteristic and function of popular culture; secondly, defines the value of college students. Firstly analyses the connotation of value from the perspective of philosophy, and then define the value of college students, at last discusses characteristics of the values of college students.Part2mainly discusses the influence of popular culture on college students’values. Popular culture has certain theoretical basis on college students values influence:the popular culture values and the values of the culture construction are two important theoretical basis. At present, the typical forms of popular culture on College Students’ value have a more profound influence. The typical forms of popular culture mainly include pop music, films and fashion culture. Popular culture not only has a positive effect on students’ concept of value, but also has the negative influence. Popular culture has a negative impact on the values of college students have a lot of reasons, an important reason for negative effects exist in the process of education problem of university students’ values.Part3mainly discusses the measures on the negative impact of popular culture:to explore the diversity in education on the values education of college students; to perfect the content of college; to correctly guide the development of popular culture i in the process of students’ values education. |
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