Pop Culture Shock On University Students' Values And Countermeasure Research

The development of economic globalization,accelerate the communication and fusion of culture,the cultural diversity of the phenomenon,various cultural ideological trend began to affect college student's way of life,especially the impact on the values of college students.Changed the cultural environment of college students, to enhance the cultural atmosphere, the culture content enrichment, diversification of culture phenomenon.Ability to accept culture on college students' judgment and put forward the higher standard, to is in the midst of the values of college students have a lot of confusion.Such as "vague college students of career planning, consumption idea is not rational, moral feelings indifference, and so on" all has certain shock on the values.ln this case, Focus on the developmental status of popular culture in colleges and universities, the reason and the present situation and problems of contemporary college students'values, can better grasp the shock of popular culture on college students countermeasures.Strengthen the social guidance, to purify the cultural market, set up a management mechanism, popular culture products for college students to provide a good cultural environment;Schools should strengthen the education of college students' values, enrich and perfect the content of college students' values, promote the content of the socialist core value system and encourage college students firm belief that socialism with Chinese characteristics, play a leading role of advanced culture;College students should strengthen to improve personal ability, embarks from the social practice, enhance the value judgment of college students, to strengthen college students' ability to resist setback, strengthen college students' social adaptation ability, set up the correct values.This paper talked about popular culture on college students' vocational values, moral values, the shock of consumer values, respectively, from the society, school and college students' personal development level raises countermeasure analysis, at the same time of dominated by the advanced culture, college students to correctly in the face of popular culture in the development of colleges and universities, strengthen the cultivation of college students' own values,to build up correct value-view.