Research On Network Consumption Way Of Life Impact Of Occupation Women

The Internet is a rare opportunity in the last decade, and is a revolutionary miracle which will change many aspects of humans’daily life. In China, with the improvement of accessing to the Internet, the number of netizen has increased year by year. The thirtieth of the release of China’s Internet Development Statistics Report, published by CNNIC (China Internet Network Information Center,2012) shows that by the end of June2012, the number of netizen in China reached538million. The internet penetration rate is39.9%, and the rate of female netizen was45%.From gender aspect, women’s development is an important part of social development, and the development level is an important indicator to measure social development and progress. Contemporary professional women’s population has increased year by year, and has accounted for about40%of the employed population. At this time, the research network of consumer lifestyle due to the impact of professional women, including the rational consumer awareness of professional women, the risk of consumer awareness, expand living space, career development, networking consumer safety awareness and impact professional women network consumption factors and occupational female network consumption status, it is urgent.This article relies on questionnaires, interviews, documents and other data collection method, the use of consumer social theory, gender theory and lifestyle theory to explore the network of consumer lifestyles impact on professional women, Zhengzhou City, OK for the study of this group of professional women objects, including civil servants, professionals and technical personnel, teacher, doctors, state-owned enterprises management personnel, corporate workers, private entrepreneurs, institutions staff and service personnel.The study includes the basic situation of the survey sample and Professional Women Network and consumption of network consumption lifestyle for professional women and the positive impact of negative effects, including family lifestyles, consumption patterns, leisure and entertainment, information search method, interpersonal manner, job learning. And network consumption on professional women lifestyle causes a negative impact analysis, the individual level there is awareness of the impact of irrational consumption, lack of gender awareness and lack of awareness of consumer safety. There are virtual network level of impact and influence of the network supervision. Social dimension of the social impact of consumer culture and social impact of inadequate supervision. The fifth part is to promote professional women network consumption on a positive impact on lifestyle-related measures at the individual level, to establish a rational consumer awareness, focus on physical and mental harmony; emphasis on the development of gender roles, improve network consumption levels; enhanced network preventive power consumption, improve network consumer safety awareness. Network level, strengthen the network self-discipline, improve the cooperation mechanism; perfect incentive mechanism, and explore means of supervision. The social level, to build a rational consumer culture, and create a healthy environment for consumption; strengthen scientific oversight power play system binding.