Study On The Culture And Cultural Choice Of Sports Stamps Of New China

Sports Stamps philatelic eternal theme, in the development ofculture today need proper cultural choices, so cultural studies isthe main content of the study of sports stamps.In this study, from1949to200960years of new China issuedstamps of the sports culture as the object of study. Collectedstamps, including small, small sheet including a variety of datasamples. Using the method of literature, mathematical statistics,logical analysis and other research methods, sorting, statistics andanalysis of relevant literature and data collection.The results show that, the Sports Stamps60years of new Chinaissued a total of77sets,318. According to the theme, culturalcontent is different, can be divided into10kinds of important sportsproject3major sports events, stamp stamp.Cultural expression of major sports events stamps, in NewChina in the early games and peace is the theme of love, after itsissue focus gradually shifted to the Olympic stamps, stamps havenow to show the direction of diversification events. Expression ofculture important sports stamps, stamps in early to table tennis,volleyball, soccer, followed by individual sports events ofcommemorative stamps, the part but the performance of individualsports in the stamp is mainly through the comprehensive eventstamps. By the time, cultural content and cultural elements and theoverall performance of the single stamps and more abundant, andthe progressive development of the events of the emblem andmascot as the main performance targets.The new Chinese sports stamps have different cultural featuresin different stages. As in the initial stage of the new sports, development and promotion of sports, exciting culturalcharacteristics of national spirit, vigorously promote table tennissports; difficult stage in New China, mainly to political culture,political culture, formed from belongs to the ping-pong sportsseverely weakened the cultural characteristics of the Chinesesports; the historic breakthrough stage performance, thedevelopment of competitive sports culture, the Olympic culture,sports and culture began to diversified development; after2008thenew Chinese sports after Beijing Olympic Games period, new Chinabegan the cultural characteristics to a sports power, sports culturereflects the diversified development.The reason of different stage of the new China Sports Stampsculture formation. By the international and domestic situation, thenational quality, and the complexity of sports cultural diversityvariability of environment in general, but also influenced by political,economic and cultural in different stages. In the initial stage of newChina sports, the international situation is grim, the new Chinesesociety a thousand things wait to be done, the new China began topay attention to international communication, the construction andthe quality of the training; in the new Chinese sports difficult stage,political era, all consciousness, social behavior with politics closely,the cult of the individual phenomenon is serious; in history newChinese sports breakthrough stage, the Olympic regression hasbrought the new development direction of China’s sports, theOlympic culture with the Chinese traditional sports cultureinfluenced began to increase; in2008after the new China sportsafter the Beijing Olympics, cultural reflection, culture shock,cultural awakening and creation of culture on the basis of "culturalconsciousness", bring about selection of new Chinese culture anew pe.The new Chinese Sports Stamps from the cultural perspectivehas a theme and form a single; out of touch with the sportsdevelopment situation of social concern; distribution arrangementslimitation; use of the stamp and living space not widened; the lackof development series of stamps and persistent; sports emblem,mascots stamps flooding; lack of overall planning. Sports stampissued by the. In this paper the Chinese Sports Stamps need toupdate the theme idea; cultural elements; the use of various formsof the8recommendations.