The Study Of Ideological And Political Education Of College Students Under The New Media Environment

With the development of Internet technology and digital information technology advances, new media technology in people’s daily life plays an increasingly important role, people live every moment in the new media environment. Students as keen as the new media technologies, who by the various effects of new media technologies, new media not only as a communication tool exists in their lives, but also affects their learning, life and work, new extensive use of the media in college, for college students is a new way of acquiring knowledge, but also a kind of information exchange, interpersonal communication of important ways. But we should also recognize that the wide application of new media also has a negative impact, and its ease of information dissemination will also accelerate the dissemination of adverse information, inevitably affect the mental health of college students, thus becoming the Ideological and Political education is facing new problems.The second part of the article mainly introduces the concepts and characteristics of new media and new media environment, the new media has a rich blend, outstanding personalized, interactive two-way information dissemination, the immediate features, while the new media environment is virtual, information rich and information sharing and so on, these let the new media environment has become one of the characteristics of modern social life to the environment. The new media environment have great influence on people’s social life, especially has a considerable effect on Ideological and political education, new media environment in a variety of ways to the university life, learning and thought has a huge influence, the deep to the ideological and political education is both an important opportunity, at the same time, also faces enormous challenges:new media environment, broadening the ideological and political education platform, enrich the ideological and political education means and methods, make students have greater autonomy in the process of Ideological and political education, which can effectively change the effect of Ideological and Political Education under the traditional environment is poor. But at the same time complexity of the new media to a certain extent, increased the difficulty of University Ideological and political education, have put forward higher requirement to the ideological and political education of quality and the ideological and political education mode, these are great challenges to the ideological and political education in Colleges and universities in the new media environment.Facing the ideological and political education work in Colleges and universities in the new media environment, opportunities and challenges, the paper from four aspects of the ideological and political education in Colleges and universities in the new media environment was discussed, the first is to build and improve with the new media environment of Ideological and political education of high-quality team, followed by the construction of the new media environment the network platform of Ideological and political education, and continuously explore new methods of Ideological and Political Education under the new media environment, also should pay attention to improve the quality of College Students’ rational use of new media in the new media environment, so as to achieve new breakthroughs in the work of Ideological and political education in Colleges and universities in the new media environment.