Innovation On Ideological And Political Education For University Students In New Media Environment

In the society of union media, it is easy for people to get the information easily because of the development of broadcasting, especially new media, which as a new way of education, it also influence the ideology and politics, measure of value and morality. As an important carrier of new ideological and political education, new media supplies the new chance and challenge for the ideological and political works and brings the theory of the ideological and political education and influence in practical and creation.As the rapid development of information technology, digital technology, mobile communication technology, new media is more and more widely used. With the major changes of new media technology in information collection, information content and form, the mode of thinking, language characteristics, behavior and mental awareness change a lot when the public get or exchange information. College students are the most active groups who use new media technologies a lot. Analysis of the impact of new media on college students, and explore new media technology environment ideological and political education under the new ways and new methods is very important. This paper defines the concept of new media, elaborates the profound influence in thinking, living, learning on the contemporary college students from new media, as well as new challenges, new opportunities brought by ideological and political education, and then analysis from the innovative ways of ideological and political education under the proposed new media environment on the subject, means and strategic levels.