Research On The ZM College Of Sillo-Foreign Cooperation In Running Schools Project Marketing Strategy

With the development of education in China since the reform and opening up, a lot of foreign educational institutions continue to attach importance to China’s education market has taken a variety of ways with China’s educational institutions, strong cooperation, hoping to get the social benefits and economic benefits. Sino-foreign cooperation in running schools is the new school way of education, mainly in universities in recent years, Sino-foreign cooperation in running schools more rapid development in the internationalization of higher education and the education industry market together. This development means not only of fresh blood for our country’s educational progress, and also how to stimulate education reform, and continuously improve the level of knowledge of students and learning the concept of multiculturalism has contributed to. The nearly20-year history of Sino-foreign cooperation in running schools, during which a lot of experience and good results. Practice shows that the Sino-foreign cooperative education has an important role in the promotion of China’s higher education based on international and popular. In addition, we also have a clear choice the national educational cooperation for the development of education in China to determine the characteristics of the school, professional features, to further improve the marketing practices of the Sino-foreign cooperative education project.In this paper, the theory of marketing strategy, using the method of combining literature and case out, is divided into five parts:The first part is the introduction to the article. This article topics of the background, research ideas, research methods. The second part focuses on the marketing status quo of Sino-foreign cooperation projects, including the contents of the Sino-foreign cooperative project profiles, Sino-foreign cooperative project marketing environment, marketing existing analysis. Third part describes the ZM College of Sino-foreign cooperative status of the project, analysis of enrollment in recent years, Sino-foreign cooperative project marketing, many organizations based on a for-profit organization of Sino-foreign cooperation in running schools, so extremely compressed operating cost, resulting in recruiting propaganda promised the school conditions can not be honored; government departments is not enough supervision of Sino-foreign cooperation in running schools. Part IV by ZM the college market segmentation and market choice, you try to develop marketing strategies for their own development. The fifth part, need to be taken in order to make the the ZM College marketing strategy can be implemented smoothly, safeguards. These marketing strategies and safeguards, provide guidance on the development of the ZM College of Sino-foreign cooperative project.The features and innovations of this paper is to learn from its successful experiences and practices on the basis of the research status and analysis combined with marketing strategies, marketing strategies in the Sino-foreign cooperative research projects must reference. In this paper, the theory and practice of combining point of view, combined with the specific circumstances of the ZM Institute of Sino-foreign cooperation projects, to explore and form ZM College of Sino-foreign cooperation projects in education service marketing new system, so as to enhance the the ZM College of Sino-foreign cooperation in running schools project marketing competitiveness. At the same time, the development of China’s Sino-foreign cooperation in running schools play a valuable role, and I hope to be helpful in the future development of Sino-foreign cooperative education programs.