Educational Marketing Analysis In The Program Of Sino-Canadian Cooperation Of Ningbo University

With the deepening of reform and opening up, many foreign educational institutions pay attention to the educational market in China and begin to take various ways to cooperate with the Chinese side, hoping to obtain both economic and social benefits. This corporation fills fresh blood into the Chinese educational market, such as stimulating the education reform, enhancing students knowledge level and multi-cultural acceptance ability. It has established the foundation of Chinese education going worldwide. Recently, in many countries, the Chinese-Foreign Cooperation in Running Schools has become a hot issue in educational circle, the business community and even the public. After the development in two more decades, the Chinese-Foreign Cooperation in Running Schools is now facing many challenges, the most important one of which is how to ensure the quality of education as well as to respond to the increasingly competitive education market.At present, the research on the theory of high education marketing in China is still in its infancy. Until 1999, researchers have noted that high education should timely introduce the marketing theory. Concepts on marketing services, marketing strategy, high education product, high education marketing strategy have been mentioned by many scholars after that. However, there are few about both the marketing theory and practice on Chinese-Foreign Cooperation in Running Schools.This paper utilizes the elementary theory on marketing. With the analysis of the present situation, the environment and the existing questions in the Sino-Canadian cooperation program of Ningbo University, this paper proposes a competitive strategy, that is, Sino-Canadian cooperation program should gradually shift from centralization to differentiation, which is based on a wealth of professional school teachers, especially the experience of long-term international educational cooperation. This strategy aims to cultivate business management talents in line with the local economic development, specializing in clothing manufacturing industry, machinery processing industry, and home appliance manufacturing industry, to serve the local economic development as well as to strengthen the radiation effect of the brand gradually. I hope this research would be beneficial to the future of Sino-Canadian cooperation program and its exploratory development.The methodologies of this paper mainly include literature collection, survey, case study, data statistical analysis and so on.