The Empirical Research Xi’an Area Yoga Campaign-for Profit Institutions

Xi’an is one of the big cities to implement the larger-scale western development.It is a city that enjoys a long history and rich culture. With a large number of nationalfitness enthusiasts, Xi’an developed the Nationwide Fitness Campaign earlier. Withthe urgent needs of people for the enhancement of health consciousness and theNational Fitness Campaign, the yoga campaign is developing rapidly and a largenumber of professional yoga clubs is open for the majority of the people. There aremany yoga clubs provide service for national fitness enthusiasts. As a fashionableleisure sport, yoga is leading the fitness market and has been widely used in manyfields of sports and fitness, psychotherapy, Beauty&Fitness, rehabilitation care,especially in the fitness field. The yoga exercise is carried out in Xi’an widely. Almostall the fitness club group has set yoga as the required project in their calisthenicslessons. Meanwhile, varieties of professional yoga fitness club appeal strongly to theyoga enthusiasts with their comprehensive and professional yoga philosophy which isdifferent from the fitness center. With a large amount of colleges and universities inXi’an, the yoga exercise is making a splash in colleges from elective courses tostudents’ clubs and a lot of associations.However in the behind of the vigorously launching of the yoga exercise, someproblems are also existed, such as management is not in place, the market mechanismis imperfect; the trainer have differing skills, members are recognized not correctly.This paper analyzes the yoga development status and trends in Xi’an region by themethods of questionnaire survey and mathematical statistics. The study found that thecourse rate of yoga in the gym is high; yoga practitioners’ enthusiasm is high; theyoga organizational structure in Xi’an is not perfect with no related association tosupervise. The current situation of yoga exercise in Xi’an is good, but there are stillsome problems existed. This paper is aimed at to identify the problems and proposerelevant strategies of development for a more sustainable and healthy development ofyoga exercise in Xi’an.