The Study On Value Function And Implementation Strategy Of Basketball Camp

Through the development about more than 100 years,basketball has developed from regional cultural activities to professional competitive sports that most people are concerned about,and the basketball-related activities form have been continuously enriched too.Apart from the formal activities of the large-scale events,it also emerged some named "camp" form activities,such as basketball summer camps,basketball camps,basketball draft camps and so on.These form activities carried out widely in our country to meet the specific group of people and social demand,and get a good social repercussions.In this paper,through the value functional perspective to examine the develop situation of basketball camp in china,get along with the deep research on this form activities by the comprehensive methods of literature,specialist consultation,questionnaire survey,case analysis and inductive logic,systematized carding and summed up the relevant knowledge about the basketball camp.Mining the rich connotation of the value function,with the philosophical vision analyzed the main factors which can impact the activities get good carried out,and raised the realization strategy of value function about basketball camps. Conclusions were as follows:1、Theoretical knowledge carding:Basketball camp followed traditional pattern of summer camp activities and evolved upon its own characteristics,which become an important extension form beside the ordinary basketball tournament event.In this paper,according to its business nature、activity objective and forms of time organization, we classified our country’s basketball camp and pointed out that the nature of the business determines the value of a basketball camp attribution.And summed up kind of common feature of our country’s basketball camp:concentration of resources in the activities、diversity in content and forms,flexibility in the organization and operating.2、Value function present:In china,the profitable basketball camp mainly refers to the summer or winter camp that carried out for the students on holidays in order to make a profit These activities meet a variety of demand for students,and mean while have a good educational function,its carried out prosperity further promoted the development of China’s basketball industry.Non-profitable basketball camp mainly refers to carry out with special-purpose activities for professional training,draft,competitions,which organize by enterprises or the form of cooperation with social resources.The value functions are present: to enhance competitive professional back-up personnel,select basketball talent player,shaping company’s brand image,disseminate the concept of basketball culture and health.3、Implementation Strategy of value function:The external environment and internal operation is the main factor affect the activities carried out healthily.Profitable basketball camp want to fully play its value function,we should start with the following aspects: make new relevant policies and regulations,including the camp industry allowed system,standardize the qualifications of camp staff;the establish the camp associations or networks union;operators arrange camp content must be reasonable;increased promotional and publicity strategy develop various camp forms in order to meet the needs of the masses of young people,enhance product competitiveness.Implementation strategy of the non-profitable basketball camp’s value function depends on the official government’s positive guidance,encouragement and restrictions co-exist;appeal to the strong collaboration of social resources;as the camp organizer have to arrange a reasonable activity time;improve activity’s detail continuously,do a good job in media publicity and promotion.