Research On Cashmere Industry Development In Qinghe Based On Strategy Views

In the textile and apparel industry,cashmere clothing is an emerging industry,the domestic history of only thirty years before ,but because wool is not very high barriers to entry in many places and enterprises to join the industry,the early post-high profits lead to increased competition, many the reason for making cashmere industry in the development process there hava been many problems a large extent,restricted to the region’s economic growth and development.This article through studies and reads the related policy literature to the Hebei Qinghe County’s questionnaire survey in the foundation, elaborated this local development wool industry’s distinctive quality and the wool industrial development’s construction, took the case by some typical wool enterprise, use baud five strength model analysis the profession environment which this enterprise located, used SWOT quality synthetic evaluation the internal and external environment which A Corporation located, the union different area wool industry difference survey, the wool industry chain, the wool market has been balanced, the wool profession monopoly competition status’s analysis and the understanding were the instructions, discovered the wool enterprise external environment the opportunity and the challenge as well as the wool enterprise internal superiority and the inferiority, had pointed out facedQinghe County has between the industrial chain in the wool industrial development uncoordinated, the wool product technology content to be relatively low, the wool market order confusion and the brand effect differential four big subject matters, and proposed that solves Qinghe County’s wool industrial development several big countermeasures: The alleviation Processing industry upstream pressure, increases the government policy supervision dynamics, to enhance the wool fund the fluidity, to introduce the domestic and foreign vanguard technology and the machinery equipment, the establishment effective wool market order and enhances the wool product brand influence, thus has for the Qinghe County wool industry’s development profits from the significance.Analytical study through the Qinghe County wool industry’s competition condition, as a whole grasps the wool market the development characteristic, thus achieves to the Qinghe County wool industrial development strategy choice conducts the deep research the goal.