Inner Mongolia Cashmere Industry Market Environment

Inner Mongolia is the main produce area of cashmere resources and one of the important produce center in the world. After twenty years of developing, the cashmere industry has been one of the characteristic and advantaged industry of Ineer Mongolia. A whole system of cashmere industry has been formed in Inner Mongolia and make it possesses very important status in the international pattern of cashmere industry. Though Inner Mongolia is the main produce area of cashmere resources and important produce center, but it's not the center of brand and benefit. So there is many problems in Inner Mongolia cashmere industry. In this background, this thesis begins with the ABC of cashmere and the introduction of cashmere industry. After that, it analyzes the environment of Inner Mongolia cashmere industry, including macro-environment, competitive environment, imports and exports, consumption in china and problems. Accordingly, it find out the proper developing ways of Inner Mongolia cashmere industry. At last, it expounds the marketing strategies and tactics about Inner Mongolia cashmere products.