The Research On Improving Marketing Strategy Of GOBI Cashmere Products

Mongolia is one of the big countries of the world's cashmere that vast in territory,rich in resources,economy development has the huge potential.Most of world's finest cashmere from Mongolia,Mongolian cashmere output accounted for about 21%of the world,Especially in Mongolia "Gobi" varieties of high quality cashmere is one of the world's cashmere varieties now.The expanding global economy and the integration of the development of market economy in Mongolia provide a broader trade places for the development of Mongolian cashmere industry.With the needs of the times while migration and social life,Consumer demand for products is also increasing.Gobi Company only from the domestic market,increasing competitors,more and more domestic brands to the natural route,natural and healthy concept proposed,Gobi companies need to enhance product appeal,improved marketing strategies.In this paper,Gobi cashmere Products Company for the study,current Situation Gobi marketing company,And according to research purposes,Designed a questionnaire Gobi cashmere products marketing company.In collected 170 valid questionnaires based on the Statistical questionnaire.The use of statistical software,the status of the company's marketing strategy Gobi,analysis and comparison with competitors,as well as factors affecting the marketing strategies of the three aspects of analysis and evaluation.While the corresponding countermeasures and suggestions to the promotion and development of the Gobi product benefit.