Research On The Optimization Of The Tourism Industry Strueture In Xinjiang In The Perspective Of Industrial Chain

Xinjiang tourism industry has a unique natural and cultural conditions in thetourism,industry is a pillar industry in Xinjiang,But along with the impact of severe domesticand international economic and political situation,Xinjiang’s tourism industry is still stuck inthe amount of level,can not form a scale,Xinjiang tourism industry is facing the irrationalindustrial structure,industry,internal elements of uncoordinated development of practicalfactors such as a huge challenge. Based on the above background,trying to extend theindustrial chain to accelerate the pace of innovation in the tourism industry,to upgrade theindustry, and enhance industrial competitiveness,maintain the ecological balance of tourismwithin the region and take the road of scientific development.This article is divided into five parts.Chapter1is introduction,introduces the researchbackground of the thesis,put forward the significance of research to determine the goals andcontent of the study,to clarify the ideas and methods. Chapter II introduces basis of of thetourism industry chain and tourism industry structure optimization theory, meaning as definedin the tourism industry structure,feature,clearing the tourism industry structure divided theprocess of rationalization and high-class analysis of the tourism industry structureoptimization. Chapter III is tourism industry development,introducing the development ofXinjiang tourism industry structure and the industrial chain. ChapterⅣ is using DEA modelto evaluate the Xinjiang tourism industry structure optimization and upgrading of efficiency,and pointed out the problems of tourism industry in Xinjiang and the reasons for theformation. Chapter Ⅴ is based on the foregoing analysis, the tourism industry in Xinjiang inthe perspective of industry chain structure to optimize the path selection and policyrecommendations.