The Industrial Development Strategies Of Ethnic Minorities’ Tourism Commodities In Xinjiang

Characteristics tourism commodities of ethnic minorities in Xinjiang has been dividedinto many categories, and has a greater market value for development. A lot of results ofXinjiang tourism product has been made by previous scholar in terms of the previous resourceinvestigation and the development of strategies and other area such as development strategy,I will further standardize the scope of Xinjiang tourism product on the basis of theirpredecessors, while responding to the Tenth CPPCC Tibet "Commodity, big market, good jobs,get rich quickly" in discussing the topic and the eighth of the Standing Committee ofPopulation, Resources and Environment Committee will be convened "to accelerate theindustrialization of tourism product development, promotion of employment" as a startingpoint to seek policy suggestions Ethnic Minorities industrial development of tourismcommodities preliminary discussion.In this paper, the basic conclusions and important achievements of Ethnic Minoritiestourism commodity market research and product development ideas industrial research can besummarized in the following four areas:(1) Build and improve the tourism product evaluation standards, classify and organizetravel goods Minority Ethnic Features list of Xinjiang.(2) Grade tourism commodities according to quality in the means of resources evaluationof rating and use Mapinfo software to analyze Xinjiang regional tourism commodities spatialdifferences, finally draw special grade of Xinjiang tourism product area density map.(3) Analyze the affecting factors of Xinjiang purchased tourism commodities. Suggestfor Ethnic Minorities in tourism product development design, production, promotion andmarketing, building sales and service and other aspects.(4) Planning travel goods industrial space layout, and explore the development directionof travel goods manufacturers and sales companies. Through the research of ethnic minorities tourism product industrialization developmentstrategy in Xinjiang, This paper hopes to provide a basis and reference for the relevantdepartments to develop policies, while rich Xinjiang tourism merchandising theory, but alsoprovide guidance for the tourism commodity producers and sales companies. In addition, Ihope this article summarizes the methods and experience with reference to the development ofother areas of tourism commodities.