| Currently, the structure model of domestic commercial banks are the system of brancheswhich is divised by region. However, with the development of financial markets and customerneeds change, it is more and more difficult to meet development needs by such structure. Thispaper focuses on core competitiveness of specialized branch of commercial bank, which derivedfrom strategies of customer-centric and specialization, and illustrates with a case how suchcommercial banks rely on customer-management system, capital settlement network and financialproducts innovation to improve the core competitiveness. |
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