Research Of The Core Competitiveness Of The Construction Bank Of X’an Xingqing Road Branch

China’s30years of reform and opening up, achievement strikings, our country only30years time to complete a lot of western countries for hundreds of years the course of development. As China’s financial industry the main state-owned commercial banks, has been responsible for the national economic construction. With the economic globalization and financial integration with its hitherto unknown breadth and depth of development, the close financial environment no longer exist, China’s banking market gradually formed a state-owned commercial bank, the emerging joint-stock banks and foreign banks coexist competition situation. In the fierce market competition, how to enhance the Construction Bank branch of Xingqing Road, Xi’an core competition ability has important significance.The content of this paper consists of seven chapters. The first chapter is the introduction, mainly elaborated the selected topic background and thesignificance, research objects and methods, research ideas and framework, the contribution of the paper; the second chapter is the commercial banks core competitiveness theory; the third chapter is the construction bank Xi’an Branch of Xingqing Road, the core competitiveness of the current situation and cause of formation, the fourth chapter is the Construction Bank branch of Xingqing Road, Xi’an analysis of competition environment; put forward Xingqing Road branch competition strategy selection; the fifth chapter is the key part of this thesis, put forward to promote Xingqing Road branch of the core competitiveness of the assumption; sixth chapters on Xi’an Branch of Xingqing Road, the core competitiveness of the safeguard measures; seventh chapter in this paper the main conclusions and the problems to be further studied.The contribution of this paper is mainly reflected in three aspects:one is oncommercial bank core competence theory to do a relatively comprehensive overview; for the Xingqing Road branch of its own research provides a basis, but also for other commercial banks in the core competitiveness and provide a theoretical reference; two is the analysis of the Construction Bank branch of Xingqing Road, Xi’an core competition ability present situation and the existing problems; three is put forward to improve the Construction Bank branch of Xingqing Road, Xi’an core competitiveness of safeguard measures.