Crisis PR Network Media Strategies

Today’s society more living space and development opportunities to theenterprise so that enterprises face many uncertain factors in the development process,appear frequently in recent years the crisis of corporate crises, and many fail to dealwith the people’s attention focused up in a crisis public relations.In particular, the living environment in the network today, enterprises are facingmore challenging. A wide range of network communication, and aging fast, andhighlights the communication function and a strong influence on public opinion.Contemporary enterprises have been fully aware of the importance of online media, Ideeply feel the power of the network of public opinion, need to be proactive andeffective use of online media, to some extent, it even determines the survival ofenterprises.Shuanghui "lean" event in2011caused great repercussions in the whole society,but also made me a great interest in public relations crisis, with the continuingescalation of the incident, the media attention and public participation graduallyincreased, the network The media played a role in fueling. This incident precipitatedthe crisis public relations and media strategy of thinking.In the text, as a support to the theory of communication and public relationstheory, interdisciplinary analysis, charts, case analysis, research methods to explorethe effective use of media in the midst of a crisis media strategy. Shuanghui "lean"event and the combination of online media use, successfully deal with the crisis,especially the media experience to examine in detail, summed up in response to thecrisis media skills, public relations for the future of enterprise crisis in the mediaprocessing to provide some simple suggestions and measures.The article reads as follows: First, from the perspective of the media to study thecrisis public relations, the first chapter focuses on the scope of the study and researchstatus of crisis public relations, and based on the above theory in the face of online media explore the second chapter describes some related concepts of crisis and crisispublic relations, crisis PR, Communication, Public Relations Relations PublicRelations Communication theoretical foundation, the third chapter introduces the leanevent, the first group to do a simple description, and then describes the developmentof the network and online media on the impact of the incident, the last ShuanghuiGroup, some of the measures taken to deal with clenbuterol event. Specified inchapter IV of the crisis management side, an entire chapter to describe the three partsof, the first part before the crisis, a crisis management departments, and rapidresponse mechanism to prevent the occurrence of risk of the second part of the crisisafter the occurrence of the first to identify the types of crises, as well as to determinethe crisis in the media and corporate relations, respectively, in the crisis, pre-andpost-crisis to the spread of different measures, the third part is the recovery period ofthe crisis, the fourth part is described the second reasons for the outbreak of the crisis,and Shuanghui Group, the measures taken to prevent secondary crisis, the fifth part ofthis article’s conclusions and research outlook.