Empirical Research On The Competitiveness And Influenced Factors Of Xinjiang Tourism Service Trade

With the adjustment of industry and economic structure in the worldwide and thegradual advance of Globalization，service trade becomes one of the most importantinternational economic activities after the merchandise trade and the FDI, the focus ofglobal economic competition is shifting from trade in goods to trade in services. Andtourism service trade is the important constituent of Chinese service trade，and itaccounts for almost all service trade volume of1/3, and its survival and developmentdirectly dominate China service trade’s overall development trend.Xinjiang is located in our country northwest border area， and have theadvantages of good location and tourism resources in developing tourism servicetrade. But how to make this resource advantages into economic advantages, and howto improve the added value and competitiveness in tourism service trade in Xinjiang,have become the important issue in the leap-forward development of the “TwelfthFive-Year Plan" in Xinjiang.Therefore，this paper bases on the theory of Potter’s industrial competitivenessand comparative advantage and uses the market share, revealed comparativeadvantage index and other individual indicators; the principal component analysismethod to establish the index system; and clustering analysis to evaluate thecompetitiveness of tourist service trade in Xinjiang, Ultimately this paper comes tothe conclusion that the tourist services trade competitiveness in Xinjiang locates in thefirst25in the country, the third category, and have less competitive in the touristservices trade.Then this paper draw some important factors affecting the developmentof tourist service trade by establishing empirical model：GDP per capita in Xinjiang,exchange rate. Finally, this paper puts forward tactics to promote the competitivenessof tourist service trade in Xinjiang from macroscopically, microcosmic aspects.