The Research On Impact Of Corporate Social Responsibility On Its’ Performance Based On The Lige Cycle

The social responsibility of the corporation has become a hot topic of the public concern.Social event such as “The5.12Earthquake”,“Sanlu Milk Powder”, and “Clenbuterol” evenmake the focus on the corporation social responsibility reach its climax. The enterprise shouldby no means undertake its social responsibility. However, starting from the essential ofcorporate profit, what they care more about is the impact on its survival and development ofundertaking the social responsibility. Will it cause an increase of expenses, or lead to theimprovement of the corporate performance thereby realizing the win-win situation betweencorporations and society? The author’s research is based on these thinking.In this thesis, a method that combines theoretical and empirical analysis is used. First ofall, beginning with the research background, the significance of the research has been pointedout. Then the thesis summarizes related literatures and points out the main problems. Andthen, the way of research is raised, trying to solve these problems in the aspect of corporatelifecycles. The article applies related theories and indicates the theories’ revelation to theresearch of the article, that is, a clear knowledge and judgment of the impact of corporationsocial responsibility on the corporate performance based on the corporate lifecycle. After that,according to the existing conclusion of literatures, the article determines the principles ofpartitioning the stages of corporate lifecycle, elaborates the main contents of corporationsocial responsibility in different stages of lifecycle, and focus on discussing the influence ofundertaking the social responsibility on corporate performance in different stages of corporatelifecycle. On that basis, based on the samples of listed companies of food and beverage,medical and biological products, petroleum, chemical and plastic industry, the thesis usesDickinson’s cash flow combination method to partition the stages of lifecycle of corporationsamples, proposes four assumptions of the research, introduces related variables as required,builds four models and uses SPSS do the regression analysis. Finally, according to the resultof regression analysis, corresponding measures and advices are proposed, with indication ofthe limitation of the article and future study.The following conclusions are got in this paper:(1) Indexes for measuring the socialresponsibility of the enterprise and performance indicators are different in different stages.Corporate that Lifecycles diversely do not have the same needs and abilities, and we knowthat the enterprise’s social responsibility shall match its need and ability, so we should usedifferent Indexes for measuring the social responsibility of the enterprise and performanceindicators to study the effect on performance indicators of CSR on different stages.(2) the effective social responsibility factors of driving enterprise performance are different indifferent corporate lifecycles. At the At the beginning of an enterprise, performingshareholders responsibility would be good for the enterprise’s performance, on the other side,Performing employee responsibility would have a bad effect on the enterprise’s performance,and there is no influence if the company perform the government responsibility. Organizationsin phases of changes and growth are benefit from Performing employee responsibility andSupplier responsibility and consumer responsibility, and then, there is no influence if thecompany performs the government responsibility and shareholders responsibility. enterprisesat autumn are benefit from Performing social groups responsibility, by contrast, Performingconsumer responsibility are not good for the enterprise’s performance, there is no influenceif the company perform the government responsibility and shareholders responsibility andemployee responsibility and supplier responsibility. corporations in decline stage get profitfrom performing shareholders responsibility and performing the creditors responsibility,whereas, performing the government responsibility go against to the company’s performance,and there is no influence if the company perform employee responsibility.according to the research, we suggest that the enterprise should initiatively undertake thedue social responsibility based on its character of every development stages and Types ofBusiness and the social’s crying needs and key stakeholders and the sustainability ofenterprises, with that, the company would receive good reputation degree and getHeterogeneous Resource, and then, it will promote the enterprise the competitive ability andpromote improved performance finally. But undertaking the social responsibility should notbecome enterprise’s heavy burden, the enterprise should take social responsibility asenterprise strategy for long-term rational planning, only in this way, the company couldeffectively guarantee the performance and social responsibility balance.This paper attempts to be in the following two aspects of development and innovation.First, from the corporate life cycle study of corporate social responsibility perspective,trying to have a certain point in the study of innovation. From the existing literature point ofview, many scholars from the static point of view of corporate social responsibility concernsthe impact on performance, very few companies in the literature taking into account thedynamic characteristics of continuous development. Therefore, this study in the past, thestudy of corporate social responsibility into corporate life cycle theory, consider thecompany’s specific life cycle to further clarify the object and content of social responsibility,to analyze different stages of corporate social responsibility, under the impact on businessperformance, and make highly targeted measures.Second, we build a measure of corporate social responsibility indicators in differentstages. In previous studies the relationship of corporate social responsibility and performanceof literature, most scholars study using the same model under different stages of researchenterprises, due to different life cycle stages, the measure of corporate social responsibilityand performance indicators will vary thus in the empirical study, under different stages of theresearch models built will vary, so the existing literature on empirical research methods, there are still shortcomings. Therefore, this study has been based on the conclusions of the study,pointed out that this measure of corporate social responsibility and performance indicators,and under different stages of building a research model, the empirical test results moreeffective.