| Customer knowledge is an important strategic asset for service enterprise, and animportant source of building sustainable competitive advantage, So how to transfercustomer knowledge from customer to enterprise side through customer participateeffectively that becomes a research hotspot in industry and academic. Present studiesare mainly exploring the relationship between customer participation in motivation,methods, degrees and different stages of its four areas and knowledge transfer, however,the relationship between customer participation in dimension and knowledge transferhas not been well recognized.The research choice Chinese hairdressing service industry as the background, fromthe perspective of customer participation, building the mechanism model from customerparticipation to knowledge transfer, explore the relationship between customerparticipation antecedent, customer participation, and knowledge transfer, and check theintermediary role of customer participation. The research collecting data through thequestionnaire survey, using the SPSS16.0analysis data, and empirical the hypothesisput forward from the model. The result shows that:(1)the three dimensions of customerparticipation are all have significant positive influences on knowledge transfer;(2)involvement and perceived organizational support both can promote customerparticipation and knowledge transfer;(3)customer participation plays an intermediaryrole in involvement, perceived organizational support and knowledge transfer.The research’s innovations mainly are:(1)propose the degree of customerparticipation in the three-dimensions structure;(2)empirical customer participationantecedent, and the dimensions of customer participation in the impact of knowledgetransfer;(3)customer participation will be introduced to the relationship betweencustomer participation antecedent and knowledge transfer, construct and validate themechanism model of "customer participation antecedent-customer participation-knowledge transfer". |
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