Study On Museum-tourism Experience

China's ancient history, culture and civilization are invaluable resources for the merging tourist industry, which is archived in the approximate 2000 museums across the country and has attracted large numbers of both domestic and foreign tourists. In line with the rise of living standard in China, the personalized holiday travel has already entered a new phase, which will put enormous demand for the visits to the museums. However, compared with the museums in the developed countries where they are fully utilized both in terms of financial viability and visitor experiences, our current museum management as part of the tourist industry is incompatible with our highly regarded cultural and history status that should be reflected in the way our museums are operated and managed. The development of museum as a premium tourist resource in China has enormous potentials as those have not currently been fully utilized.Using the theories of experience economy and museum tourism, together with the sustainable development theory, I explored in the article the strengths and weaknesses of our museum industry as a tourist resource. The article analyzed China's museum travel, using the tourist industry SWOT analysis and the analytical approach of matrix development of visitor experiences, put forward the model for the visitor experience design, discussed the museum tourism type, and made both qualitative analysis and quantitative appraisal to China's museum industry.The article is divided into six parts, which are as follows:Part one is the brief introduction to the experience economy and the current museum tourism situation in China.Part two deals with the research approach and technological route, with a brief introduction to the research approaches, technological route. It also briefly reviewed the current status of the museum tourism research.