Competition Studies Of Our Country Domestic Capital Accounting Firms

As our country enters WTO, all kinds of enterprise will face the challenge of the international markets. Face the international well-known accountant company’s challenge, our domestic capital accounting firms have many pressure, how strengthens the competitive power in the markets and development have become the topic focus of our accounting firms and The Chinese Institute of Certified Public Accountants. Now, our scholars emphasize how to improve the firms’flaw and enhance their competitive power are mainly from single means, such as perfecting internal government, driving human capital, founding culture.brand and so on, which do not form a complete system and a explicit center. But we thought, in fact, the accounting firms’competition is the core competence competition, only cultivating and promoting the unique core competence, the accounting firms can have the sustainable competitive advantage and maintain the long-term initiative in the competition.Therefore, this thesis Keep a foothold in mature home and abroad competition theory, use the achievement studying at present for reference, and situation contacting reality of our country domestic capital accounting firms, from two aspect of inside and outside analyses competition influencing factor, so that domestic capital firms competitive with foreign accounting firms in homeland audits marketplace has theory support. Based on Michael E Porter’s theory, we analyse our domestic accounting firms’advantage and disadvantage, bring forward effective measure hoisting their core competence:First, the government ought to provide impartial competition environment and good working environment, train reserve talented person energetically; The second, our domestic accounting firms ought to attach importance to talented person optimize administration, market management and inside quality control.