Discussion On The Deepening Development Of The Chengdu "Five Golden Flowers" Program Of Rural Tourism

Rural Tourism is a new type fast-growing tourism, associates with strong lead, pulls domestic demand, has a broad prospect, In recent years, Chengdu in implementing the urban and rural of economic and social development strategy, which provides opportunities and driving force for the development of rural tourism. The rural tourism industry has grown in strength, has played a positive role in promoting the adjustment of industrial structure, transferring surplus labor, increasing the income of farmers, speeding up the integration process of city and rural. "Five golden flowers", SanSheng village of Chengdu, through great efforts to develop rural tourism, makes use of culture to promote tourism, makes use of tourism to promote the development of related industries and promote the traditional agriculture to leisure economy, opens a new road of a new socialist countryside construction. The research of achieving its sustainable development of "Five golden flowers" has practical and research value, This paper studies how to deepen the development of rural tourism of "Five golden flowers", which provides valuable recommendations for decision-making department.The full text is divided into four chapters, Chapter I frist outlines the theory of rural tourism, mainly concerning domestic and international research and the types of rural tourism, analyzes the necessary of developing rural tourism during the new situation of the rural industrial structure adjustment and the integration of urban and rural, analyzes the current situation of rural tourism. the advantages of developing rural tourism, the effectiveness of developing rural tourism and the important realistic significance of developing rural tourism, Chapter two, analyzes the process and the achievements of developing "five golden flowers",as well as the shortcomings and existing problems, owing to the fuzzy concept of developing the rural tourism economic, irrational rural tourism product structure, the non-standard management of rural tourism, the lack of human resources and funds,the excavation of cultural connotation is not enough, the protection of resources and environmental is not enough, poor infrastructure, Basing the comprehensive analysis front. Chapter three provides strategic thinking for deepening the development of the "five golden flowers", analyzes the necessary and favorable conditions to deepen the proposed development of the "five golden flowers" of rural tourism projects, as well as the goals and the future development direction. Chapter four elaborates the concrete steps and measures and precaution to deepen the development of the rural tourism of "five golden flowers", Taking steps, such as seeking the development of dislocation, avoiding vicious competition, implementing industry standards, improving the quality of tourism services, strengthening flower industry, enriching content, exploding the essence of culture, expanding space, enhancing rural tourism service quality, paying attention to ecological protection, pursing sustainable development, attracting social funds, speeding up infrastructure construction, increasing publicity, expanding the impact of rural tourism initiatives, as well as making full use of environmental protection planning, policy, cultural, investment to ensure the achievement of deepening"Five Golden Flower ".The Strategic thinking and measures to deepen the development of the rural tourism of "five golden flowers" mentioned in this paper have some new ideas, have reference value for policy-making department, however, owing to the constraint of capacity, there are some inevitable superficial and errors in this paper, please correct. I will continue research the issue that does not involve in the paper.