Based On The Female Flower Tourism Product Development Strategy Research

In recent years, with the growth of household income, female tourists and tourismexpenditure increased year by year, the female tourism market is gradually warming up,and became a major focus of concern in tourism enterprises. However, in the currenttourism market, the female tourism projects are very rare, many tourism enterprises alsobegin to think that how to develop the female tourism products. This paper is aimed at thefemale groups to research flower tourism product development strategy.Firstly, tourism product, tourism product development, flowers tourism product,flower tourism and other related concepts are explained, and the flowers culturalconnotation, flowers tourism product development, female tourists consumer behaviortheories are introduced; secondly, through the general description of China's representationcities about flower tourism products' development situation, analyzed the current situationabout our country female flower tourism product development, found out the problemsthat exist in development, and analyzed why the problems exist; then through targeted toextend investigation questionnaire at the same time adopt interview survey and visitflower tourism resorts, plus the associated secondary data collecting, using a scientific andconvenient mathematical research method--G1evaluation method, through building afeasibility evaluation model demonstrated the feasibility of female flower tourism productdevelopment; finally according to the analysis, investigation, argumentation, put forwardto several development strategies of female flower tourism product, mainly according tothe problems, proposed the corresponding solution countermeasures, including targeted todifferent women groups, based on female flower ornamental tourism product, flowersports&leisure tourism product and various women flower festivals; and the technicaldevelopment strategy, personnel training strategy, the policy and financial securitystrategy.