| Our country is mountainous and massifs and uplands are the major proportion in the areas. The sustainable core and impetus are tourism product’s tap of the places of interest in massif areas. This kind of tourism industry has the resourceful advantages as for the sceneries, however, these places for he kind of tourism are less developing areas, and the levels of the economy development are less than developed cities, so most local governments regard tourism industry as the backup styles of the economic development. Due to lacking the characteristic, the abilities of acceptance and attraction are faced the challenges. People in the places more and more are aware of the tourism industry being able to healthy, scientific, sustainable development; we must develop the tourism products tour products to enhance the appeals of the places of interest and strengthen the competition of the products.By the analyses to the concerned researches and articles of the kind of massif tourism industry, we have drawn the conclusions that the information is mainly about the problems of the sustainable development, the issues concerned about the protection of environment, and above all, the main aim is to do the researches for the significances. There are so many specific cases’ researches but no general conclusions for the regular patterns and most researches haven’t drawn conclusions for the products of the kind of tourism products. As for the fast developing massif tourism innovative products, we have to think strategically and innovatively, but also we need to associate the situation with the practice in effective ways of multiple angles, stratifications, and aspects. After I have learned more important information from the former theories, I have come up with the necessary tactics for the development of the innovative products, which is needed for the further research of the kind of tourism industry as followed: First, the necessary analyses to the background and significances of the massif kind of tourism products, to the research considerations and the research plans, to the research methods and the ways of the concerned technologies, and the essay’s advantages and the disadvantages. Developing the products in the places of the interest, and paying the attention to the research process.Second, defining some terms concerned about the tour places, and analyzing between the theories and the practice of the products. Giving brief comments to the innovative development.Third, an elementary research is to the products, and an analysis to the innovative products’ basic inner meaning, marketing definition, types’ kinds, the elements’ orders, re---combinations, and the best approaches to marketing. All above mentioned is set a basic theory for the innovative development.Finally, the essay is to set a basic theory ---basis for Fanjing Mountain’s innovative development by the practical tapping examples of Fanjing Mountain’s tourism industry, applying the theories of SWOT to analyze the advantages and the disadvantages of the innovative development, the opportunities and the challenges, the market aim, the running types, the plans for room, the plans for elements, the tactics for the marketing and so on, as well as the benefits for the innovative development’models of tourism industry in the massif areas. |