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About Air Ticket Agent Industry Standardization Management And Business Development Trend Of The Research

Posted on:2011-01-18Degree:MasterType:Thesis
Country:ChinaCandidate:Q WangFull Text:PDF
GTID:2249330368977026Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Along with the socialist market economy quickly developed, the tertiary industry which including ticket agents gradually opening up to private enterprises, private enterprises play an important role in this trade. The author is familiar with ticket agency industry knowledge and business, after investigating the background of the industry and make a analysis of the business process to write this article the author hopes his work can give references and inspirations to the reader.The research currently focuses on ticket prices, policy,marketing on home and overseas. Relevant researches from abroad of view, focus mainly on the analysis of the changing ticket prices, trade system, ticket marketing. Research focused on domestic air tickets agents in the access rules, electronic tickets, marketing channels, airline ticket agents, market outlook, online ticket sales and e-commerce application, ticket agents of legal norms. Foreign and domestic air ticket agent market, there are both same and different characteristic, concluded common and distinguished different points on the ticket agents have a generally understand.Ticket agents which belongs to he services sector of tertiary industry in the absence of binding case law is very prone to problems, when ticket agent market order should be control in time.From the external environment, the relevant laws to the whole industry and regulations of the development a role in macroeconomic regulation and control; from within the industry self-regulatory control system, how to improve and perfect the internal control system industry, improve service quality, ultimately improving and keeping the development of this business is a important research direction by the author. Standardized management of ticket agents can not only benefits consumers, but also can effectively avoid the risks. A standardized management and complete system, through improved agency ticket agent services for small company can reduce these funds on air travel of small company,bring security and trusted benefits to them.Current internet marketing has become a closely related marketing part and combined with the characteristics of ticket agents, network marketing is likely to become an important channel for future development. How to develop, improve, the online marketing, how to avoid confusion with industry operators adverse effects to consumers, the industry reshape the image of ticket agents is essential to the development of the industry, allowing consumers to accepted the new ticket sales model agency innovation is the basis of ticket sales. Online ticket sales business has become a new channel, as more and more of the younger generation grow up the way online booking will be wider acceptance. With the rapid development of modern communication technology, mobile phones and the Internet has become a trend along with related communication technology, mobile phone will become more numerous e-commerce functionality.3G mobile phone business has brought us a new platform which keep make us understand the technical and operational characteristics of 3G, through the 3G service platform, personalized, professional business innovation, make the dream come true. It will be more convenient, secure booking service, ticket agency business will enter a new stage of development.
Keywords/Search Tags:Ticket agent, Laws and regulations, Innovation
PDF Full Text Request
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