| According to the Baudrillard’ economic philosophy, The value can be divided into practical value and symbolic value, the paper analyzed content of them, made a detailed discussion on the connection and difference between them. Based on this point out that the goods’ value is on alienation because of profit-driven, manifested in as follows:Goods profit-driven implantate in the symbolic value with conspicuous consumption culture., the goods had conspicuous factors by the commodity packing, brand mark and the mass media, the goods’ symbolic value became the main symbols of social status.The abundance of goods and the Festival atmosphere recommended that this social status symbol values can be copied infinitely, it seems to be never used up, and are constantly updated,so further stimulated consumer’s desire. Then the consumer can not simply use one or some limited symbol values as a sign of their social status, only by luxury, or even deliberately waste consumption, their social status can be displayed. Goods changed be the purpose of the existence, and the most practical value will be ignored,.The relationship between practical value and symbolic value has ceased to exist,Then the paper further stated goods use value’s alienation impact on the ecological environmentalIn order to overcome the goods value alienation and environmental impact, based on the background of ecological civilization and today’s "green food", "environmental protectionand and energy-save products " are constantly emerging, the thesis constructing the goods’ ecological value. Paper had preliminary discussions on the the implications of ecological value, and have reached the criteria.of ecological value by comparative analysis on the natural system products and social ecosystem goods. On this basis, the papers analyed on the use value systems’ three yuan structure and its’ ocercoming alienation. then build the specific operational mode of ecological value——goods produce and dissolves circulatory system. |
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