Study On "Supermarket+Cooperatives+Farmer Households" Agriculture-Supermarket Mode Evaluation

With the rapid development of economy, the market of Chinese agricultural products has undergone earth-shaking changes, and original buyer’s market has gradually shifted to seller’s market, leading to the agricultural products of "sell difficult”problem. At the same time, how to solve the problems of "agriculture, countryside and farmers", become the top priority to promote the development of our national economy. In addition, the improvement of people’s life quality leads to the change of agricultural products of consumption demand gradually,and the problem of food security has been paid more and more widely attention. In this case, the "agriculture super docking" as a new type of agricultural product circulation pattern goes deep into people’s life by the government’s guidance and support gradually. The model has achieved the tripartite win-win situation of the producers, consumers, and supermarket,through the decrease of the intermediate links and the drop of the circulation cost, and promoted the development of food safety and agricultural modernization. However, the domestic and overseas scholars’study of the model test and evaluation of the implementation effect is not deepgoing. Therefore, this article mainly aims at the problem, and the specific research content are as follows:First of all, this article summerized the connotation of "agriculture super docking", related theory and current situation of research based on the literature research at home and abroad.Secondly, it constructs index system of implementation effect evaluation about "supermarket + cooperatives + farm households" agriculture super docking model from the angles of society, economy and ecology,with the breakthrough point of related theory of"agriculture super docking" model.Again,it verified the feasibility of the index system through the research of operation situation of"supermarket + cooperatives + farm households" agriculture super docking mode in Zaoqiang County,and constructed the "supermarket + cooperatives + farm households" agriculture super docking mode evaluation model using fuzzy analytic hierarchy process (FAHP). And it evaluated the operation status using the specific case of agriculture super docking mode in this area as a template. The results is“general”, and it found deficiencies of the process of operation in this area, the specific performances are as followes: the scale of the cooperatives is small; The management of supermarket is not standard; the type of"Agriculture super docking" docking is sole,and the joint quantity is small; the consumers’awareness of food safety and "agriculture super docking" is low.Finally, it put forward guiding suggestions for optimized development of this pattern, combining the evaluation results in case area and exposed problems of the process of implementing, to provide a reference for the development and for the perfect of "agriculture super docking" in surrounding similar area and local area , making quality products can really win in the supermarket. In witer’s opinion, to promote the development of agriculture super docking mode should do as the following steps: first, strengthen the government department’s support foe the cooperative; Second, improve the supermarket management level,; Third, develop and strengthen the education of agricultural products consumption to consumers.