Study Of Full Service In China Xinjiang Telecom Enterprise Customer

Jan.7,2009, China telecom, China mobile, China unicom won respectively different technology systems,3G licence marks the first Chinese telecommunications industry the arrival of the whole business competition. Among them:politics look forward to as a whole Xinjiang telecom customer value and the main income source of growth, from the original fixed network product competition, turned to the whole business, information-based business competition, with the aggravation of competition, enterprise customer become rivals for the main object.This paper will be based on the Xinjiang government and enterprises development reality, and in-depth research, the use of SWOT analysis, Boston matrix analysis, clustering analysis, has studied the Xinjiang telecommunication enterprise customer in the customer, product, price, channel, support in response to the whole business competition exists when the short board, and combined with practice of enterprises put forward aggrandizement informatization application product drives the mobile business development, strengthen price management, promotion management, establish the whole point of customer contact channels system conclusion, combined with support, support resource, put forward Xinjiang telecom customer service competition strategy theory.I hope this paper can provide Xinjiang telecommunication enterprise customer business development can provide theoretical basis to guide customers, politics look forward to future 3 years development plan, and can form within the next 1 years the main objectives.