Research On The Promotion Strategy Of Shanghai LC Relying On Customer Assets To Foster Competitive Advantage

The author believes that Shanghai led the downtown as a investor relations consultant service for the domestic listed companies in the financial pr firm,unilaterally by using traditional theory of industrial structure and resource,competence theory to guide the enterprise to obtain competitive advantage role in weakening,and customer assets theory from the Angle of assets,to discuss the significance of the customer to the enterprise business activities,emphasizes the interaction with customers and client assets as the enterprises core competitiveness,to build the key competitive advantage resources.From enterprise to establish the general logic of competitive advantage,this paper summarizes the key step in the traditional theory to establish competitive advantage,based on the theory of traditional thought,puts forward the framework of the client's assets as the core competitive advantage,that is,from the perspective of the customer,analyze customer profitability and loyalty,ensure enterprise customer assets on the basis of the realization of customer asset is the core of competitive strategy,organization structure adjustment to solve client's assets as the core,combined with the client's assets share complete internal resource allocation based on the customer marketing strategy using various means to obtain and retain customers and trading assets?Through the above-mentioned research,the aim is to achieve the maximization of client assets in the market competition,so as to obtain the competitive advantage,to avoid the competitive advantage of the customer's profitability and the loyalty,and to improve the competitive advantage of the company in the industry,and to make the future client assets a strategic resource for the building of the competitive advantage of the lead in Shanghai.Customer asset management becomes an important index of competition in the financial and public relations industry,and finally guarantees the maximization of the value of the clients' assets and creates continuous competitiveness and competitive advantages for the company.