Study On The Countermeasures Of Modern Service Industry Development Driven By Tourism Industry In Shandong Peninsula Blue Economic Zone

At present, global economy has entered "service economy era". Modern service industry of nationaleconomy has become the main driving force, and an important symbol of a country or region economydevelopment level. Tourism is an important part of modern service industry, with the characteristics ofradiation ,dependence, penetration. Its development will powerfully driving the rapid development ofmodern service industry. Because of this, the contribution of tourism to modern service industry andpulling function has drawn more and more wide attention and research. Shandong Peninsula BlueEconomic Zone is approved the establishment of the first national Marine economic zones in China, withmore than 3000 km of coastline, broad sea area, rich Marine tourist resources . Tourism industry plays anirreplaceable role in promoting the transformation of development mode, industry structure transition,investment, culture and domestic demand, employment and other industry, already become a new growthpoint of economic development. Therefore, exploring how to play a leading role in promoting the rapiddevelopment of modern service industry, boosting the regional economic comprehensive competitivepower, is the urgent need to study. This paper based on the analysis of the Shandong peninsula blueeconomic zone and modern service industry tourism development’s present situation, exploring theadvantages and the problems of tourism industry driving the development of modern service industry inShandong Peninsula Blue Economic Zone, and put forward corresponding countermeasures, formulatepolicy to provide decision-making basis for Shandong Peninsula Blue Economic Zone construction andrelevant departments in tourism development ,also provide a new development thought and direction fortransformation of the mode of economic development , adjusting the industrial structure and promoting theregional economic development.The first part is the theoretical study of Shandong Peninsula Blue Economic Zone of tourism to themodern service industry development. From the content and features of the tourism industry and modernservice industry, this thesis described the relationship between tourism and modern service industry, andanalyzed the trend of tourism to the development of modern service industry comprehensively fromdomestic and abroad.The second part described the basis and advantages of Blue Economic Zone of Shandong Peninsula withtourism-driven to the development of modern service industry development. On the basis of the peninsulalocation, ecological environment, economic and social, tourism and modern service industry developmentoverview, it described the advantages of modern service industry development from six aspects as location,tourism resources, tourism, industry, natural environment, marine science and technology, and policies.The third part is mainly about the problems and constraints of the tourism development to modernservice industry development in Peninsula Blue Economic Zone. It described the problems from theconcept of development, industrial restructuring, tourism resources, driving mechanism, the cluster effecton tourism, and expounded four restricting factors as tourism system, infrastructure, policy implementation,and the environment carrying capacity.The fourth part proposed ideas and countermeasures for the blue-economic tourism in the area of theShandong Peninsula in regard of problems and constraints by the advantages of regional tourism. Itproposed that tourism development mode should be changed and the tourism industry structure should beadjusted around the marine leisure products and high-end tourism products, and play the role as associationleading , the integration effect, and the cluster effect to drive modern service industry development. Finally,provide strategies and proposals from the perspective of the concept of development, resource developmentand protection, to speed up the process of regional integration, government policy, technology and human resources.This paper will combine the actual development of the Shandong Peninsula Blue Economic Zone , seizethe characteristics of the tourism dependence , permeability and diffusivity, In-depth system analysis of ablue economic zone of Shandong Peninsula with tourism - driven development of modern serviceadvantages, problems and constraints ,proposed countermeasures and suggestions to promote the ShandongPeninsula Blue Economic Zone tourism to drive the development of modern service industry , reflects theinnovation. The paper could provide references for the economic restructure and transformation of serviceindustry development mode of Shandong peninsula blue economic zone. While provide decision-makingbasis to promote the overall development of the modern service industry of the twelfth five-year–plan, italso has certain theoretical references and practical instructions for promoting regional economicdevelopment.