Research On Residents’ Consumption Structure Optimization Of Our Country Town

In the foreign markets, because our trade partners of Europe and America are still in recovery after the financial crisis. The export of our country still is not optimistic.In the domestic market, fixed assets investment growth from an average of25%last year to20%this year. The government of the4trillion economic stimulus effect is weakening. So the expansion of domestic demand which will become the sustainable power in our future development of economic is promoted to the height of the national strategy. The proportion of the urban population reached51.27%in2011, the first time beyond the rural population. It means that we’re going into the city’s economic development era. So town residents’ consumption structure has a certain guidance to the consumption structure of rural residents. Through the research for consumption structure, we can master the future consumption level and explore product change trend. At the same time, it can adjust the industrial structure and the related product structure in time. Good supply and demand relation has a self-evident importance to prosperity domestic consumption market and keep stable economic development after the financial crisis. In this comprehensive background, research on the resident’s consumption structure optimization, which will promote the transformation of industrial structure and the continuous development of economic have the great significance.First, this paper start from discusses the relationship among the consumption structure upgrade, consuming structure reasonable and consumption structure optimization. The research on consumption optimizing the structure will be divided into consumption structure upgrade and consumption structure reasonable two parts. Through the different treatment of the horizontal data and longitudinal data. It more comprehensive show the present situation and the trend of the consumption structure of Chinese urban residents. Second, through the analysis of the present situation and the trend above, the urban consumption structure optimization mainly exists these problem which involves unreasonable living material internal structure, the consumption field narrow, consumption gap and consumption idea to be raised. And then find causes of the problems. It contains low overall income and wide income gap, insufficiency of the diversity and level of consumption products, the restriction of consumption environment and low quality of consumers. Third, expounds the necessity of consumption structure optimization Which makes the consumption structure optimization is very significant. It includes the consumption quality itself, economic health growth and the sustainable development of society. Finally, through elaborate the standard of consumption structure optimization and the optimization potential of future. Combine with the restricting factors of the consumption structure. This paper suggests the key on broaden the culture and internet consumption, strengthening producers’education and so on.Hope that will promote the consumption structure optimization. To achieve purpose of promote consumption quality, improve economic health growth and sustainable development of the social.