A Research On Commercial Table Printing Marketing Management

The financial crisis that has swept across the world economy since2008has caused many adverse effects on China’s economic development. The growing threat of Global Trade Protectionism and the Chinese yuan appreciation forced by US-led western countries makes commercial paper printing business in china confronting huge difficulties and increasing challenges. Based on marketing theory research of domestic and foreign scholars and our survey research on domestic and foreign commercial paper market, we analyzed the current situation and development trend of China’s bill market and discussed systematically the theory on commercial paper printing marketing strategy. I hope it is helpful to the formulation of marketing strategies for relevant domestic enterprises, so that our enterprises at all times maintain a clear ideas about development, do not get lost due to numerous information and keep an impregnable position in the increasingly fierce market competition.To meet the needs of new situations, we made a deep research on paper printing business market to help enterprise decision-making. In particular, combined with characteristics of commercial paper printing industry, we put forward to new mode of opening up the international commercial bill market. By means of marketing management and empirical analysis on the leading enterprises of domestic paper industry, we proposed to develop a reasonable marketing strategy which is suitable for paper printing, it is to be noted that the analysis about opening up the international commercial bill market is practically significance for achieving the goal of sustainable development of the commercial paper enterprises in China.