Research On Developmental Countermeasures For Miniature Passenger Vehicle Based On Patent Map

With evolution of globalization and knowledge-based economic, the internationalautomobile industry is moving into the business of globalization, managementcentralization, high and new technology, lean production. Miniature PassengerVehicle industry in China as early as1999for the first time reform, the concept oftraditional miniature passenger vehicle to be subverted, miniature passenger vehiclesbegan to transition to the passenger cars. The end of2008is the most serious globaleconomic crisis, the State Council issued the "automobile industry restructuring andrevitalization of planning", the purpose of using a variety of policies to encourage thestability of car consumption. However, encourage policy for the national cars to thecountryside terminate in2011. This policy is obvious impact on the passenger carsmarket. Therefore, the research of China’s miniature passenger vehicle industry howto follow their own intellectual property, technical characteristics and industry model,it is necessary to find one of their own industrial development paths.Technological innovation is the source power for the healthy and rapid developmentof automobile enterprises. Patent as one of the scientific research is one of the mainform of containing the rich legal information, technology and market information.Through a comprehensive analysis on patent documents, we can reveal the importantinformation such as R&D strength, R&D direction, R&D focus, and marketdevelopmental strategies about relevant industry or enterprise. Full use of thisinformation to improve their innovation, developmental capability, and the overallcompetitiveness, we can have a multiplier effect. And the information will helpenterprises to know a certain technology patent of dynamic, and major competitorspatent activity, the first time adjust enterprise patent strategies, and improve thecompetitiveness, has the extremely vital significance.This paper first discusses the related theory about patent analysis and relatedtechnology development of miniature passenger vehicle, which is the basic researchfor comparative analysis of miniature passenger vehicle patents at domestic. Secondly, the patent map theory was introduced into the patent study of miniature passengervehicle, and with which, we have respectively an analysis on some indicators, such asannual distribution, technology distribution, main Applicants and inventors in theform of visual. Then, combine with the results of patent analysis and otherinformation necessary, we have a comprehensive analysis of the advantages,weaknesses, opportunities and threats of our miniature passenger vehicle industrywith SWOT analysis from the various aspects, such as technology, talent, resources,innovation and developmental environment. Finally, integrate the concludes of patentanalysis and SWOT analysis, especially, the selected developmental strategy ofChina’s miniature passenger vehicle industry, draw lessons from the developmentalexperience of foreign country, and based on the Domestic development initiatives, weformulate developmental countermeasures for miniature passenger vehicle industryfrom the control of the government, industrial structure adjustment, patent strategyand independent innovation in China.