The Research And Practice On Branch Transformation Of Postal Savings Bank Of China

This paper is based on the actual situation of Postal Savings Bank of China(PSBC), references from the domestic and foreign advanced the successfulexperience of commercial Banks, deeply studies and discusses on branchestransformation,and designs a implementation plan about branch transformation ofPSBC.PSBC is a new established large state-owned commercial Bank, although hasmany years of savings business development experience, but there is a large gap inbusiness management capacity and advanced than other commercial banks.Extensivemanagement mode cannot have satisfied to the demand of the fast development offinancial market.It is hard to gain excellent performance in the fierce competition inthe market.That needs, through branches transformation, to improve the managementlevel, to attract and retain the top-level customers and VIPs, to advance PSBC’sdevelopment.To adopt several research methods as project organization management, projectquality control, marketing strategy etc. the paper analyzes the present situation andthe existing problems in PSBC, and expounds transformation ’s important functionand significance for the development of PSBC.From successful experience of thedomestic and foreign advanced commercial bankS, drawns up a concreteimplementation plan about branch transformation for PSBC. On the branchconstruction, to properly functional partition, to optimize branch businessenvironment; On the marketing to make use of actively marketing, to establish a good relationship with customers, to search out the demand of customer.Under the workingprocess, points out security measures in branch transformation.This paper combins theory with practice, scheme concretly, measuresspecifically, with strong practical, and hope to provide reference for branchtransformation of PSBC.