Zhejiang Family Business Ethics Studies

Ethics and Morality of enterprise is the essential content of its ideological andpolitical education, especially in the private enterprise. Zhejiang’s family enterprise in itsdevelopment process has encountered many ethical and moral problems, these problemsare relatively concentrated, which has the typical significance. The research presented inthe Zhejiang province aims to provide the successful experience to the whole country. Ithas its realistic guiding significance and enlightening significance.From the point of reality, the study of ethic and morality of the family enterprise inZhejiang has its necessity. On the background of Globalization, it is important for theowners of family enterprise to pay attention to ethic and morality for competition in andabroad. It makes the owner realize the importance of the ethic and morality. In themeanwhile, the study of ethic and morality of family enterprise in Zhejiang has itsfeasibility. There are different ethical and moral problems in different stage of familyenterprise. The modern society makes it easy to study on this, especially on the theoryand technology. The followings are the problems of ethic and morality of familyenterprise in Zhejiang: such as traditional “Familism” generalization, the deficiencies ofsocial trust, neglected-enterprise social responsibility. The key to solve the ethical andmoral problems of Zhejiang’s family enterprise is to find out the solutions and integratethe contents of ideological and political education, such as integrating traditional cultureand modern enterprise system, establishing learning organization and education on idealand belief in family enterprise. These solutions can make ideological and politicaleducation become normal work of family enterprise.