The Promotion Strategy Of SY Company Industrial Remote Communication Products

Since21st century, Internet developed with high-speed, and the industrial net of industrial control networks had upgraded to Industrial Ethernet from the fieldbus, Changed a lot in the twelve years of the new century.The update is full of opportunities and challenges in industrial areas.Since graduation, I have been working in the industry, has been concerned about new technological opportunities in the industry, through two years of MBA study, profoundly feel the promotional strategies of the industrial products requires a combination of strong marketing theory to guide.This thesis is mainly focused on study the promotion strategy of SY company industrial remote communication product with innovation technology, analysis of the marketing approaches of science and technology enterprises with innovative technology. Through research, this thesis analyzes the corporate status, and industrial sectors in China over the past ten years of development history, first500of the world’s industrial electrical field of well-known brand manufacturers such as General Electric, Siemens, Schneider case, the industry’s development path, as well as future trends.Through study the small company with innovative products in this information age, their market needs to do accurate positioning, which made the channel design of the new model of new product promotion, and marketing strategy, the single type of technological innovation the core competitiveness upgraded to the same time improve the competitiveness of the distribution channel system, in order to minimize investment in the early days to maximize the impact of market and output efficiency.In this thesis, the exchange of adoption and industry veteran, as well as through the survey, documentary research, information and research method, case study method and other methods through the Internet, library access, comprehensive positioning of the industrial remote communications products, SWOT analysis,4P strategy,the upgrade4C theory of the traditional4P, practice theory, to solve the "Wine is also afraid of deep alley," the promotional strategies designed for SY industrial remote communications products, and analyze a focus on the promotion of channel development strategy. At the end of the paper marketing strategies in the implementation problems that may arise, and to develop corresponding strategies, marketing strategies are summarized.